Going Once...Going Twice....Sold!

Now, in the world of advertising, Google Analytics isn't the most exciting topic for many people. Myself included. If I could go the rest of my life without writing code, creating keywords, or just staring at a computer screen in general, I would. But unfortunately for me, I think Google will someday inherit the earth and these things are something I need to master.

So let’s talk about Default Bids! Boring you might say, but very relevant.

Google describes Default Bids as:

"A bid amount that applies to all of the keywords and placements in your ad group that don't have individual bids. This bid sets the maximum amount that you're willing to pay for each click on your ad for any keyword and placement without its own bid."

That's quite an earful if ever I heard one! But once you get past the technical mumbo jumbo and internet garble, the concept isn't all that complicated!

Default Bids are simply the amount you wish to pay for every click on your ad for any keyword used.

Say you were selling flowers and your keywords included; roses, bouquets and floral arrangements.
Each of these keywords could have a bid (the amount you want to pay per click) based on its estimated importance.

You could be willing to pay 20 cents for the keyword Roses, 50 cents for Bouquets and 35 cents for Floral Arrangements. But the Default Bid is what you're willing to pay for any keywords that don't have a set bid.

Its a default.

Simple enough right?

Meet Mari Smith; Social Media Expert

In today’s fast paced and tech savvy world it’s not enough for marketers to simply be experts in traditional forms of advertising. Marketers now need to specialize in new age medias like online and social platforms to ensure their success and stay afloat in the ever-changing industry.

This is where Mari Smith comes in. Smith is one of the top social media experts in the world, specializing in Facebook marketing. 

As the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day, Smith travels the world promoting her books and insights into the world of advertising on Facebook. As a keynote speaker on Marketing, Internet Technology and Social Media she shares the stage with many noted celebrity  personalities, such as Sir Richard Branson, the Dalai Lama and Tony Robbins.

With someone in the marketing world gain this kind of celebrity status and prestige, it truly shows the power that social media marketing has in today's world. Will this trend last? And if so, what will happen to traditional forms of advertising?

The Katie Invasion

I don’t know about the rest of you, but I myself have been overlooking something very important in my life. My name!

Who knew that something as simple as a name could affect your brand in such a big way! Especially in the world of online marketing. A few simple letters could be the difference between your website and one dedicated to someone or something else. And sometimes this can be a very negative thing. 

Luckily for me I don’t share my name with any unsightly characters, porn stars or hooligan types. In fact if you Google the name Katie Barnes you’ll actually come up with a respectable business women. 

The “other” Katie Barnes is a freelance photographer based out of Colombia, Missouri and New Hampshire. Specializing in wedding photography, fine art pieces and portraits, I am happy to share my name with this talented artist. 

So my advice to you is... Google yourself! It sounds dirty I know, but it’s worth it. Take some time to find out who you share your name with. It could save you some confusion in the future!

Status Update

Throughout recent years Facebook has become a stable in many peoples’ daily lives; in fact 67% of all Internet users all over the world are using this social media site. Updates status’, adding friends, playing games or simply wasting time on Facebook has become routine for many people.

Fun fact: with 500 million users, if Facebook was a country it would have the third largest population in the world. 

That’s all well and good but we want to know about the who, not the how many.

Who exactly is Facebook’s main user?

That’s an easy one... It’s me!

Facebook’s average user is 25 year old women, living in the big city, with college degrees. Who does that sound like?